Lafleur is synonymous with authenticity, with the expertise of its master butchers having been handed down from generation to generation. The "maison Lafleur" has always remained loyal to the values of Quebec, whose history is inextricably mixed with its own. Built through the efforts of a family of proud craftsmen, it now occupies a prominent place at Quebec dinner tables.
For a century, family has been at the heart of the history of Lafleur. Founded in 1912 by Alphonse Lafleur in the populous neighbourhood of Saint-Roch in Quebec City, the Lafleurs have always remained at the company's helm. Alphonse's spouse and his children all helped in turn to make the family business a reliable brand from Quebec.
A fruitful alliance
In 1972, the Lafleur family decided to join forces with the Brochu family, who had been specialized in meat-cutting for 60 years. As a result of this partnership, the "maison Lafleur" gained a solid competitive position by offering two additional specialities: meat and deli products.
Today, Lafleur is known throughout Quebec for the quality of its fresh or smoked sausages, its bacon, ham and other deli products.
Loyal to its roots
As a sign of its deep attachment to Quebec values, most Lafleur products are still made in Saint-Henri-de-Lévis. The company's first production unit was established in this Quebec City suburb. Then, Lafleur decided to concentrate its production units in the Quebec Capital. In the true Quebec tradition, over time these units have honoured the expertise of these butchers/craftsmen, and have preserved the essence of its original products.